1. Naming

Callisto - one word, capitalized.
Use either Callisto or callisto.host — these are the only two correct forms.
Never lowercase "callisto" in branding contexts.
Always capitalize both: we are a platform, not a commodity.

2. Logo

Clear-space rule

Keep a clear space around all sides of the logo.

Callisto Icon

Colour
White

Callisto Wordmark

Colour
White

Downloadable Assets

All files are PNG & SVG, ready for web or print.

Full-colour Logo White Logo Wordmark Colour Wordmark White

Aurora Panel Assets

Aurora Panel Icon

Colour
Colour-2
White

Downloadable Assets

All files are PNG & SVG, ready for web or print.

Purple-colour Logo Green-colour Logo White Logo

3. Colours

Primary #A949F3
rgb(169, 73, 243)
Secondary #E431F7
rgb(228, 49, 247)
Background #0f0f1a
rgb(15, 15, 26)

4. Typography

Primary typeface: Poppins (Google Fonts)

  • Headings: Poppins 700
  • Body: Poppins 400

5. Voice & Tone

  • Direct. No corporate fluff, no false promises.
  • Speak with the community. Not at them.
  • Transparent about what we're building and why.
  • Short sentences. Active voice. Honest language.
  • Challenge assumptions. Question the status quo.
  • Humour is welcome, but never at the cost of clarity.

6. Do’s & Don’ts

Do

  • Use gradients (primary to secondary) for emphasis.
  • Communicate transparently about features and limitations.
  • Challenge industry norms in your copywriting.

Don't

  • Stretch, skew, rotate, or add drop shadows to the logo.
  • Place the logo on busy photographic backgrounds.
  • Use colours outside the defined palette for brand elements.
  • Use AI to alter, generate, or misrepresent Callisto materials.
  • Make promises we can't keep. Ever.
  • Oversell or overclaim features that are still in beta.

7. Partner & Creator Resources

Everything you need to talk about Callisto authentically. Scripts, talking points, and assets for creators, partners, and affiliates.

Key talking points (pick & choose)

  • Software and infrastructure company focused on what hosting should be.
  • Custom control panel (Aurora Panel) built from the ground up for transparency and ease.
  • No overselling. Enterprise-grade hardware, founder-operated, transparent pricing.
  • From £1.50 / GB with genuine 99.9% uptime SLA (not marketing lies).
  • 100% renewable energy powered.
  • Locations: EU (Germany), NA-East (New York), with more regions coming soon!
  • Built to challenge the assumption that this industry is stuck.

Example promo scripts

Casual / short

"If you've been looking for hosting that actually doesn't suck, Callisto is it. Transparent pricing, actually fast. Use code YOURCODE for 25% off at callisto.host"

Hype / streamer

"Callisto powers our infrastructure because they actually care about what hosting should be. Transparent pricing, no overselling. Use code YOURCODE for 25% off at callisto.host"

Chill

"I've used Callisto for a few months now. The Aurora Panel is genuinely well-designed, performance is solid, and they don't cut corners on hardware. If you're tired of traditional hosting, this is worth checking out. Use code YOURCODE for 25% off at callisto.host"

Tips for partners

  • Drop the link and code in your description, pinned content, panels, etc.
  • Be honest about what you use and why. That's our whole philosophy anyway.
  • If you find bugs or have suggestions, tell us. We genuinely iterate on feedback.
  • Aurora Panel is beta—that's OK. It's real, it works, and it's getting better every week.
  • Don't oversell features that don't exist. We won't either.